A three-way activation between Guinness 0.0%, Nicholson's Pubs and the Rugby World Cup

Challenge

Engaging fans in the lead-up to the Six Nations

Nicholson’s wanted a way to drive footfall to their pubs during rugby season while reinforcing their position as a destination for live sport. They needed a fun, quick game that could be played on mobile and promoted through social and email.

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Results

A branded rugby kicking challenge that scored big

Players lined up virtual kicks through a Nicholson’s-branded goal, with scores shared live to a leaderboard. The activation ran for six weeks, generating thousands of plays and driving voucher redemptions in-venue