Asahi & Peroni football activations
Activating within the stadium concourse
Turning matchday moments into branded fan experiences
Challenge
Make fans engage with the brand during dwell time
Peroni and Asahi wanted something to occupy fans pre-match and at halftime - something that could be branded, simple, and addictive.
No items found.
Results
A tap-to-play keepy-uppy challenge with prizes
Fans tapped to keep the ball in the air as long as possible, competing for top spot on the leaderboard. The campaign delivered high repeat plays, strong social shares, and brand visibility in stadium concourses and bars.
