Jagermeister
Activating in-venue around major football tournaments
Activating in fan zones
Challenge
Bring Jägermeister into football culture in a playful way
Jägermeister needed an activation that connected with football fans without feeling like a hard sell. The brief was to deliver something interactive and competitive that could run at multiple events.
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Results
A penalty shootout game that fans loved
We built a slick, multi-player penalty shootout game, co-branded for Jägermeister. Players took five shots each and saw their scores ranked on a live leaderboard. The result: over 50,000 plays across launch weekends, with data captured for remarketing.
